The customer – Swatch Freeride World Tour - had a clear vision for the project – to create a distinctive starting gate that would showcase the event sponsors and provide strong visibility in TV footage.
The circular shape of the structure was also designed to reflect the iconic shape of watches produced by the event’s main sponsor, Swatch.
MILOS team
The project was led by MILOS Technical Director Vladimir Zeman together with Product Designer Martin Mlčoch. They worked closely with the customer to understand all project requirements and find solutions to the unique technical and logistical challenges.
What were the challenges?
Two main challenges had to be addressed from the very beginning.
Self-standing structure – The structure had to stand independently on the top of a mountain at an altitude of more than 2,000 m, with only a few guy wires providing additional stabilization after installation.
Transport – Due to the remote location, the entire structure had to be transported to the mountain peak fully assembled by helicopter.